Since 2023, Guerrilla Fashion has been giving away clothes to protest fast fashion. The fashion industry is responsible for up to 8% of global CO₂ emissions, a third of all microplastics in the ocean, a fifth of global water waste and the inhumane treatment of both workers in the production chain and employees in stores.

Despite a lot of talk about sustainability on its website, The Mall of the Netherlands houses almost a hundred fast fashion stores (and one second-hand clothing store), making it an excellent target for a demonstration. Our previous demonstration in this shopping mall was a spectacular success, but the stores are still there, still polluting our planet and dehumanising their own employees and labourers throughout the production chain.

The action is low-risk. There will also be no-risk roles.